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Creating Your Community or Business Group

October 15, 2016 Samantha Barsky
2016-10-06 15.53.30.jpg

Whether you live in a big city, or a small town, have lived there forever, or are brand new, creating camaraderie with others like you is very important, and possible! I moved from the San Francisco Bay Area to Bend, Oregon about a year ago, and have already found my people (sorry, I am for some reason opposed to the word tribe). Knowing that I was leaving the proximity of the Creative Business League behind in geography (I still Skype in for monthly meetings and attend the twice yearly in-person retreats), I knew I wanted to find an existing creative business group, or create my own. Here are the steps I followed, hopefully they help guide you to your own group.

Step 1: Search for maker spaces, groups, co-working locations, etc. on Facebook

In my initial search, I found out that Bend has a whole geographical area called, Bend's Makers District - it is an industrial area where a lot of small businesses of have their workspaces and/or retail shops. I emailed and connected with one of the makers who told me that they have bi-monthly meetings, and even though I didn't have a space in the Makers District, I could attend those meetings to start to create a community for myself. About a month or two before I moved, I found out that a new co-working space, The Wilds, aimed at creatives, was opening in Bend. I 'liked' their page on Facebook and was on the lookout for any social gatherings they were going to have that were open to the public. Right after I moved, The Wilds had a Holiday Open House, so I went, by myself.

Here is where I will interject that on order to create your business group, you may need to do a few things out of your comfort zone. Networking is never that easy, but I am a firm believer in going to events like this one on your own - it forces you to talk with people, and you're not as intimidating to others because you are solo, not in a large, unapproachable group. I also believe that there is always someone else out there like you, maybe even a few people, looking for a connection.

I met quite a few people at The Wilds that night, and I knew I was on to something. So now I had two places to call on in order to start forming this business group.

photo courtesy of The Wilds

photo courtesy of The Wilds

Step 2: Show up and make yourself useful

I started to go to the Bend's Makers District meetings on a regular basis, and offered my services where I could. I was a recognizable face, and I was starting to understand who the Makers were and if any had a need for a business group. The Wilds has monthly artist receptions, and I made it a point to go to all of them. There, I met more and more creatives, and really started to see the need for a business group. I even started teaching business and craft classes at The Wilds.

Step 3: Put it out there

I knew all along I wanted to create a business group in Bend, I just wasn't sure how or when it would take shape. One day, one of the women from The Wilds commented on Facebook how she was kicking ass and taking names, but it was also leaving her too busy to attend certain events, and I called her a #bossbabe. Another woman from The Wilds commented, and I said something to the effect of, let's start a business group. And we were off. Immediately I got the response that others had been thinking the same thing, and a couple of us picked a date and met to start planning. #BendBossBabes was born. It truly was as simple as that. People are always looking for community - truth.

Step 4: Plan a meeting

For our first meeting, we decided it would be best to keep it pretty informal. We wanted people to feel comfortable and to get to know what everyone wanted from the group. I hosted, and it was a bit like a cocktail party. We had some paper on the walls with some prompts for people to write down "What's a Bend Boss Babe To You?", "How Can Bend Boss Babes Serve You?", and "Services Offered/Help Wanted".

Step 5: Continue to have meetings on a regular basis

Continuity will be a big role in making sure that your business group survives. The CBL has monthly meetings, but maybe you start out with every other month. See what works for your group. The Bend Boss Babes are having our next meeting in a couple weeks, and people seem excited. Stay tuned! 

In Group Dynamics Tags business groups, community, creating community, tribe, makers, camraderie, business meetings, business advice, business meeting topics, ways to meet other business owners
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A Few of Our Current Favorite Resources

September 7, 2016 Alana Rivera

The CBL recently hosted an open meeting where we invited fellow business owners and makers to join us for an evening of wine, snacks and lots of resource sharing. It's always great to get perspective from other makers on what they've tried, loved and hated. Funnily enough, a few people kept claiming they had nothing to share, but I knew that everyone has a few apps, books, or whatever they absolutely can't do business without. I'd never heard of at least 75% of the resources people shared. It's so powerful, and necessary, to connect with other small business owners. I've collected some here that are universally helpful for all small business people.

What are your favorite small business resources?

Photos:

  • Whitagram - add white or color frames to assorted photo sizes
  • A Color Story - photo editing app with filters that enhance colors within photos you've taken
  • Pic Tap Go - intuitive photo-editing app that can post images to social media
  • Snapseed - mobile photo-editing app with similar features to photoshop.

Operations + Accounting:

  • Grasshopper - virtual phone system for entrepreneurs
  • Wholesale Matchmaker - wholesale dating service (very limited slots available)
  • BenchWorks - inventory/production management for makers and artists
  • Ship Station - shipping management

Organization + Planning:

  • Evernote - organize everything
  • If This Then That - pretty much helps you automate almost anything
  • Freed Camp - free project management system
  • Follow Up Then - creates super simple email reminders
  • Planoly - visually organize and plan posts for Instagram
  • Etsy on Sale - helps schedule and plan item renewals
  • Instapaper - saves articles in one place for you to peruse at your leisure
  • Mapstr - map app that tracks cool stuff and creates sharable maps
  • OneTab - saves tabs into list format

Non-App ie Old School Resources:

  • The Library - a great resource for books (obvy), research and a quiet space to work. Some libraries even have e-books you can check out onto your Kindle. Yipee!
  • Deep Work, by Cal Newport - suggestions to get to the 'real work' part of business
  • Clear Solutions - simple, aesthetically pleasing display pieces
  • The Printful - on-demand printing and shipping of your designs on t-shirts, posters, etc.
In It's Business Time Tags business groups, business tips, business, business advice, resources
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Help! How do I use Snapchat?

July 15, 2016 Alana Rivera

That was my plea to my best friend who heads up marketing for a fairly big kids clothing brand. Her reply, I have no idea! We were both totally baffled, feeling both incredibly old and totally brain dead every time we tried to use the app. Basically, if you're over the age of 25 you've probably never used Snapchat even though the app has been around since 2011 (I have vague memories of a former assistant talking to me about this app where pictures disappeared within 24 hours..). In the beginning, it was mostly used for dating and entertainment (hello, pictures/videos disappear "forever" after a certain amount of time, essentially the perfect app for sending d$@*k pics), now it's a mainstream marketing tool used by major companies (Cosmopolitan, MTV, ESPN) to reach out to their audience and with roughly 8 billion (yep, it's nuts) videos viewed daily it's kind of a big deal. Because of that and my major writing phobia, I decided I needed to get myself and my business onto Snapchat since a portion of my demographic is in the millennial age range that uses the app. After a few sad, failed attempts to use it, I hit the interwebs for the answers. Below are some of the most useful articles I found on both how to use the app and why I'd even want to. So, start reading and get yourself and your biz on Snapchat. If you're so inclined, feel free to follow me on Snapchat here. Happy snapping!

Very good tutorials to figure how the hell Snapchat works:

  • http://www.businessinsider.com/how-to-use-snapchat-2015-12
  • http://www.wired.com/2016/04/how-to-use-snapchat-guide-millennials/

Some good ideas for how to use Snapchat for your business:

  • https://www.entrepreneur.com/article/270663 and https://socialmediaweek.org/blog/2016/04/ways-small-businesses-use-snapchat/
  • https://www.shopify.com/blog/75307013-snapchat-marketing-the-key-to-discovering-and-engaging-your-most-loyal-fans

Some Snapchat facts:

  • https://www.youtube.com/watch?v=XrdW4iP-U40

Some people you I think use Snapchat really really well:

  • Everlane - https://www.snapchat.com/add/everlane
  • P.F. Candle Co. - https://www.snapchat.com/add/pfcandleco
  • Gary Vaynerchuk - https://www.snapchat.com/add/garyvee

 

In It's Business Time Tags marketing tips, business, Business Tips, business articles, business advice
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