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Planning an Amazing One-Day Business Retreat

August 12, 2016 Kendra Bryant
A Mid-Year Retreat is like a vacation for your business.  Photo of our delicious lunch by Alyson Thomas.

A Mid-Year Retreat is like a vacation for your business.  Photo of our delicious lunch by Alyson Thomas.

Each year the CBL gals plan two retreats: a two-night adventure in January to set goals for the year ahead, and a single-day retreat in July to make sure we're on track with our goals.  A one-day retreat is inexpensive and easy to plan, so the ratio between effort and value is extremely high.  We've done this since 2013, so we've pretty much got the planning down to a science.  It took Alyson Thomas and only a few hours to plan an amazing day for the group.  Here are our steps and suggestions for planning an executing a successful one-day retreat.  Grab your business buds and put a date on the calendar- you'll be glad you did when at the end of the retreat you're holding a glass of rose, noshing on cheese, and feeling reinvigorated and inspired to make your business dreams come true.  

Scheduling:

Getting a date on the calendar can often be the most challenging part.  Start at least 6 weeks in advance, longer if there are more than 5 people involved.  Doodle is your best friend for this task.  Once you pick a date, stick to it.

Location:

You don't have to get all fancy and rent an Airbnb or anything.  We usually choose someone's house, giving bonus points to locations that have a deck or outdoor space to lounge around drinking coffee or wine.  Doing the retreat at home has the advantages of being free, nearby, and having kitchen access.  Pick someplace you can relax and focus- so make sure the kids are out for the day.

Food & Drink:

This is a retreat, people.  That means it should feel like a mini vacation, even though you're going to be using your brain all day.   When I'm on vacation, I like to eat well.  The CBL does not shy away from luxurious noshing.   We always start the morning with pastries, fruit and coffee, have a potluck style lunch (usually millions of tasty salads), and round out the day with a wine and cheese happy hour.  We designate a host for the day and she is in charge of delegating and coordinating the meals and snacks.  Everyone pitches in, and we always end up with an amazing spread.

We're firm believers that cheese fuels inspiration.  Photo by Alana Rivera.

We're firm believers that cheese fuels inspiration.  Photo by Alana Rivera.

It helps to have a cocktail expert on board.  Alyson Thomas made each of us a bottled Aperol Spritz!

It helps to have a cocktail expert on board.  Alyson Thomas made each of us a bottled Aperol Spritz!

Content:

This is the real meat of the retreat.  We usually designate two people to plan the content and agenda for the day.  Each retreat is different, but they often feature many of the same elements.  Here are a few of old standbys:

  • Personal Reflection Time: Usually 15-30minutes, this is time for each person to go off on their own, reflect and journal on the year so far and set intentions for the day.
  • CELEBRATION Check-Ins: At every meeting (not just the retreats), each member to takes the floor for a few minutes to give us the update on their business.  We do this with a twist at the retreat: we put a special focus on the positive things we've accomplished so far this year.  As business owners, it's far too easy to look toward the next mountain we need to summit and forget all about the eighteen hills we climbed to get where we are.  It's so important to celebrate our progress.  We'll often bust out gold star stickers, applause, bubbles, or confetti... it is a celebration, after all!
  • Small-Group Time: We usually break up into groups of 3 or 4 and take some time to focus on discussing each business in more depth.  Each person gets about half and hour in the spotlight to really dig into issues they may be facing and ask for feedback, support, and advice.  The small group works together to brainstorm and plan creative solutions for the road ahead.
  • Wildcard Activities: This is the content that requires the most advance planning.  The content team should meet a few weeks in advance to plan activities based on what people in the group need the most.  Start by thinking about what you are really craving- is it feedback?  Inspiration? Creativity?  Confidence?  Design your own activity or discussion to help achieve those goals.  Here's a few activities we've done in years past:
    • Brainstorming Your Way Through a Wall: Alyson just posted an amazing recap of the recent brainstorming discussion we had at this year's retreat

    • Forced Compliment Acceptance:  Each member had to sit silently as every other person present listed off what they admire about the person, what positive qualities they have, and the secret-sauce they bring to their business and their life.  No refuting or deflecting allowed, it was harder to be the subject than it sounds.

    • What Do YOU See In My Business?  Each member created a series of questions on a worksheet to be filled out by all the other members with questions about their business.  It gave everyone an outsider's perspective on their business's identity, strengths, weaknesses, and areas to improve on.

Reflection:

The final step (are arguably the most important step) to a successful retreat is to take all the thoughts and ideas you generated throughout the day and put them into action.  Take time at the end of the day or the following day to reflect and create an action plan that will transform your ideas into changes.  We're big fans of the SMART goals method- take your idea or goal and break it down into measurable, achievable mini goals and set some deadlines.

 

In Group Dynamics Tags business growth, Business Tips, business retreat, retreat planning, being a boss
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Help! How do I use Snapchat?

July 15, 2016 Alana Rivera

That was my plea to my best friend who heads up marketing for a fairly big kids clothing brand. Her reply, I have no idea! We were both totally baffled, feeling both incredibly old and totally brain dead every time we tried to use the app. Basically, if you're over the age of 25 you've probably never used Snapchat even though the app has been around since 2011 (I have vague memories of a former assistant talking to me about this app where pictures disappeared within 24 hours..). In the beginning, it was mostly used for dating and entertainment (hello, pictures/videos disappear "forever" after a certain amount of time, essentially the perfect app for sending d$@*k pics), now it's a mainstream marketing tool used by major companies (Cosmopolitan, MTV, ESPN) to reach out to their audience and with roughly 8 billion (yep, it's nuts) videos viewed daily it's kind of a big deal. Because of that and my major writing phobia, I decided I needed to get myself and my business onto Snapchat since a portion of my demographic is in the millennial age range that uses the app. After a few sad, failed attempts to use it, I hit the interwebs for the answers. Below are some of the most useful articles I found on both how to use the app and why I'd even want to. So, start reading and get yourself and your biz on Snapchat. If you're so inclined, feel free to follow me on Snapchat here. Happy snapping!

Very good tutorials to figure how the hell Snapchat works:

  • http://www.businessinsider.com/how-to-use-snapchat-2015-12
  • http://www.wired.com/2016/04/how-to-use-snapchat-guide-millennials/

Some good ideas for how to use Snapchat for your business:

  • https://www.entrepreneur.com/article/270663 and https://socialmediaweek.org/blog/2016/04/ways-small-businesses-use-snapchat/
  • https://www.shopify.com/blog/75307013-snapchat-marketing-the-key-to-discovering-and-engaging-your-most-loyal-fans

Some Snapchat facts:

  • https://www.youtube.com/watch?v=XrdW4iP-U40

Some people you I think use Snapchat really really well:

  • Everlane - https://www.snapchat.com/add/everlane
  • P.F. Candle Co. - https://www.snapchat.com/add/pfcandleco
  • Gary Vaynerchuk - https://www.snapchat.com/add/garyvee

 

In It's Business Time Tags marketing tips, business, Business Tips, business articles, business advice
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Top Tips for Moving into a New Workspace

May 19, 2014 Alana Rivera
Etta + Billie studio is organized! Yeah!

Etta + Billie studio is organized! Yeah!

Sharon and I recently moved into brand new workspaces and learned a whole lot in the process. Check out our tips below to help ease the stress of moving and get you excited for the opportunities a new space brings!

1. Reach out to fellow makers for advice

Your maker network is an invaluable resource for planning, organizing, and bouncing around ideas. You likely know another person who has gone through the process of moving studios or scaling up and their advice will help you avoid spending extra money and wasting valuable time (although some of that is unavoidable, see #6 and #7). I reached out to my network and they helped me focus on the things that were really important and worth spending money on up front vs. things that could wait.

2. Uline is your friend

I have a real soft spot for Uline. I’m giddy every time I get the catalog. More importantly, they have a ton of things all in one place that you may need for your new space. Fast shipping (things arrive the next day if you are near one of their distribution centers and order before 5pm) and great customer service (real people answer the phones and will spend a good chunk of time with you to try to find whatever it is you are looking for). Highly recommend.

Move in day for Sharon Z Jewelry

Move in day for Sharon Z Jewelry

3. Craigslist and MoveLoot are great for finding furniture

Looking at something on IKEA’s website?  Fortunately, lots of people unload their IKEA furniture for half the price on Craigslist, and (bonus!) it comes already assembled. Time is precious so utilize If This Then That to do the Craigslist perusing for you. MoveLoot is an online furniture consignment shop that serves San Francisco and surrounding areas (as long as you're within 15 miles of the city). It's a good alternative to Craigslist, particularly because of the option to request specific furniture at specific price points. MoveLoot searches their current stock and incoming stock, and contacts you once they find something matching your request. Delivery is super simple and hassle free, though it can be pricey. If you order over $500 worth of stuff, delivery is free!

You should also keep your eyes peeled for garage sales and free furniture on the sidewalk for those of us in cities. One of my work tables is the top of a discarded coffee table found on the street. Attach some legs and voila! $15 work table.

Etta and Billie's New workspace

Etta and Billie's New workspace

4. Use Online Tools - Pinterest and Homestyler

Both great for keeping your plans mobile and in one place. Homestyler is a free online room layout tool by Autodesk.  It is great for getting your ideas together for planning your physical workflow.  And Pinterest - do we even need to explain this?  Inspiration, aspiration, fun DIY projects to keep your workspace beautiful, and recipes to keep you sustained. Check out our Pinterest boards on studio inspiration here and here.

This is one of the first iterations of the studio layout for Sharon Z Jewelry on Homestyler.  I was creating a space with two other metalsmiths (Luana Coonen and Corey Egan) and communication was key.

This is one of the first iterations of the studio layout for Sharon Z Jewelry on Homestyler.  I was creating a space with two other metalsmiths (Luana Coonen and Corey Egan) and communication was key.

5. Keep the perfectionist at bay

Plan.  Plan a lot. Think everything through. And then be flexible enough to recognize a better idea or a better plan for your space. Remember, it’s ok if your space isn’t your dream Pinterest studio right away. That shiz takes time.

The new showroom and office space for Sharon Z Jewelry

The new showroom and office space for Sharon Z Jewelry

6. Recognize that a new space = a new way of making and it takes time to adjust

Muscle memory is powerful. So you’ve always had a pen, or a tool, or a measuring cup in exactly the same spot and you never really realized it...until you move to a new spot. Be patient with yourself and your new space and build some extra time into your order schedule to allow for this.

7. You will probably spend more money than you anticipated  

Budgeting is good. We highly recommend it. But whatever your budget is, add 20%, or double it, or whatever. Just add more than what you think it will take, because it will cost you more than you think.T rust us on this one. All kinds of small (and large) expenses can and do creep in during the moving and remodeling process.

8. Friends/family/neighbors (a.k.a. don’t be afraid to ask for help.  Lots of help.)

Hopefully in your business and in your life you’ve taken the time to make friends and connections with lots of people. Now would be a great time to reach out to them for feedback, problem-solving and, um, their power tools (thanks Sacha!)

9. Masking tape: the multi-purpose tool

Laying out masking tape on the floor helps you visualize where everything will go. This was a new trick for me, and one that will probably show up in other DIY and home-planning projects. Virtual floorplans are great (see tip #4), but there is no substitute for being in the physical space and seeing how your work will actually flow. For instance, did you know that you should allow 2.5’ of space when planning for a passageway through two pieces of furniture? True story, and something that I hadn't considered until moving large piece of furniture and equipment into a space.

There you have it - our top tips for planning and moving your workspace. Do you have other tips that weren’t covered here?  Leave your tips in the comments section below.


Recent CBL Moving Mavens:

Alana Rivera is the owner of Etta and Billie and happily makes soaps, lotions and other concoctions in her new Bayview studio.

Sharon Zimmerman is the owner of Sharon Z Jewelry.  She is thrilled to have moved her studio to Downtown San Francisco.  She also loves Pinterest.

In Studio Life, It's Business Time Tags New Studio, Tips, Workspace, Business Tips
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